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Mr Canonical

ANKIT SINGH DIGITAL GROWTH
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Hello, I'm Ankit Singh.

I Build Digital Marketing Systems That Help Businesses Grow.

I'm Ankit Singh, a 5+ years experienced digital marketing professional helping businesses build practical growth systems across SEO, Google Ads, Meta Ads and high-converting websites.

Work With Me View My Work
5+ Years Experience Digital Marketing Trainer at W3 Web School Kolkata, India
SEO Google Ads Meta Ads Web Design & Development
Ankit Singh, digital marketing strategist
Ankit Singh | @mrcanonical

01 / THE STORY

Ankit Singh - Mr Canonical
5+ Years of Experience
Behind the brand. Just a marketer who likes understanding how things actually work.
WHO IS MR CANONICAL?

I'm Ankit Singh.
Mr Canonical Is My Digital Identity.

I'm a digital marketing professional with 5+ years of experience working across SEO, paid advertising, websites and digital strategy.

Mr Canonical is the personal brand I've built around that journey. The name comes from the canonical tag in SEO— a concept I came across early in my SEO journey and eventually adopted as my digital identity.

My work is simple at its core: understand what a business is trying to achieve, identify what's holding its digital growth back, and build practical systems that connect visibility, traffic, leads and revenue.

HOW I THINK ABOUT DIGITAL GROWTH
SEO · Paid Advertising · Websites · Digital Strategy
Ankit Singh
ANKIT SINGH @mrcanonical
More About Me
02 / WHAT I DO

I Connect Marketing Channels Into One Growth System.

SEO, paid advertising, websites and analytics work best when they are connected. I help businesses bring these pieces together into a practical digital marketing system built around their goals—not just individual campaigns or channels.

01
Organic Growth

SEO

Build organic visibility through search strategy, technical optimisation and useful content.

Explore Service
02
Paid Search

Google Ads

Create and optimise search campaigns focused on relevant traffic, leads and conversions.

Explore Service
03
Paid Social

Meta Ads

Develop paid social campaigns, audience strategies and creative testing for customer acquisition.

Explore Service
04
Web & Conversion

Website Design & Development

Build websites and landing pages that combine strong user experience with clear conversion paths.

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The Objective

The objective is simple: attract the right people, turn attention into action, and create a system that can improve over time.

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HOW I WORK

Strategy First. Execution With Purpose.

Every business is different. Before choosing a platform, campaign or tactic, I first look at the business, its audience and its current digital presence. From there, I build a practical strategy, execute what matters and continuously improve it based on data.

01

Understand

Business goals, audience, offer and current digital presence.

02

Build

Create the right combination of SEO, advertising, website and conversion systems.

03

Measure

Track the metrics that actually matter to the business.

04

Optimise

Learn from the data, improve what works and remove what doesn't.

No unnecessary complexity. No one-size-fits-all formula. Just a clear strategy built around the business.
SELECTED WORK

Ideas Are Easy.
Execution Moves
Business Forward.

A selection of projects across SEO, paid advertising and website optimization—focused on solving business challenges and delivering measurable results.

Search performance analytics dashboard
01 / SEO & ORGANIC GROWTH

Turning Search Visibility Into Qualified Demand.

Improved organic visibility by addressing technical SEO issues and aligning service pages with high-intent commercial searches.

The Approach

Technical SEO, keyword targeting, content restructuring, internal linking and search intent optimization.

Reported Result Top 3 Rankings 18 core commercial terms · 42+ monthly organic quote requests
Google Ads campaign analytics dashboard
02 / PAID ADVERTISING

Better Leads. Lower Acquisition Costs.

Restructured paid search campaigns to reduce wasted spend and attract more qualified enquiries.

The Approach

Search campaign restructuring, negative keywords, audience targeting, ad copy and GA4 conversion tracking.

Reported Result 38% Lower CPL Lead qualification improved from 15% to 48% in 60 days
Website design and conversion optimization
03 / WEBSITE & CONVERSION

Turning More Website Visits Into Enquiries.

Improved the website experience and simplified conversion paths to help more visitors take action.

The Approach

UX restructuring, conversion-focused landing pages, clearer calls to action and form optimization.

Reported Result 4.2% Conversion Rate Increased from 1.8% without increasing traffic spend

Different challenges. One focus: making digital marketing work harder.

View All Work
Ankit Singh mentoring digital marketing students
Active Educator & Practitioner
5+ Years Industry Experience
Teaching & Industry Experience

I Teach What I Practise.

Alongside my professional work, I’m associated with W3 Web School in Kolkata as a Digital Marketing Trainer, where I mentor students and aspiring marketers across practical digital marketing disciplines.

Teaching keeps me close to the fundamentals, while working on real-world marketing challenges keeps that knowledge practical. This combination helps me approach digital marketing from both a strategic and hands-on perspective.

Ankit Singh Digital Marketing Trainer — W3 Web School, Kolkata
W3 WEB SCHOOL
About My Experience
FROM THE DESK OF ANKIT

Ideas, Insights & Things I’m Learning.

Digital marketing never stays still. I use this space to share practical ideas, experiments, lessons and observations from working across SEO, paid advertising, websites and digital strategy.

AI and modern marketing workflow AI & Marketing
5 Min Read

How Generative AI Is Realistically Changing Search Intent & Content Strategy

An honest breakdown of how AI tools are reshaping keyword research, searcher behaviour, and what marketers must adapt to stay relevant in organic search.

Read Article
Paid Advertising 4 Min Read

Why Most Google Ads Campaigns Waste 30% Budget on Wrong Match Types

Practical audit steps to stop negative keyword leaks, refine audience targeting, and structure Search Ads for high conversion intent.

Read Article
Digital Strategy & CRO 6 Min Read

Fixing the Leak: Converting High Website Traffic Into Qualified Leads

Simple UX adjustments, direct call-to-action hierarchies, and landing page frameworks that double conversion rates without extra ad spend.

Read Article
Explore All Insights
LET'S WORK TOGETHER

Have a Digital Growth Challenge? Let’s Talk.

Whether you need to improve your organic visibility, generate better leads, build a stronger website or create a more effective digital marketing system, I can help you identify the right direction and execute what matters.

SEO Google Ads Meta Ads Website Design & Development
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Tell me about your business, your current challenge and what you're trying to achieve.