I Build Digital Marketing Systems That Help Businesses Grow.
I'm Ankit Singh, a 5+ years experienced digital marketing professional helping businesses build practical growth systems across SEO, Google Ads, Meta Ads and high-converting websites.
I'm Ankit Singh.
Mr Canonical
Is My Digital Identity.
I'm a digital marketing professional with 5+ years of experience working across SEO, paid advertising, websites and digital strategy.
Mr Canonical is the personal brand I've built around that journey. The name comes from the canonical tag in SEO— a concept I came across early in my SEO journey and eventually adopted as my digital identity.
My work is simple at its core: understand what a business is trying to achieve, identify what's holding its digital growth back, and build practical systems that connect visibility, traffic, leads and revenue.
I Connect Marketing Channels Into One Growth System.
SEO, paid advertising, websites and analytics work best when they are connected. I help businesses bring these pieces together into a practical digital marketing system built around their goals—not just individual campaigns or channels.
SEO
Build organic visibility through search strategy, technical optimisation and useful content.
Google Ads
Create and optimise search campaigns focused on relevant traffic, leads and conversions.
Meta Ads
Develop paid social campaigns, audience strategies and creative testing for customer acquisition.
Website Design & Development
Build websites and landing pages that combine strong user experience with clear conversion paths.
The objective is simple: attract the right people, turn attention into action, and create a system that can improve over time.
Strategy First. Execution With Purpose.
Every business is different. Before choosing a platform, campaign or tactic, I first look at the business, its audience and its current digital presence. From there, I build a practical strategy, execute what matters and continuously improve it based on data.
Understand
Business goals, audience, offer and current digital presence.
Build
Create the right combination of SEO, advertising, website and conversion systems.
Measure
Track the metrics that actually matter to the business.
Optimise
Learn from the data, improve what works and remove what doesn't.
Ideas Are Easy. Execution Is What Matters.
Here's a selection of projects where I've worked across SEO, paid advertising, websites and digital strategy to solve real business problems.
Technical SEO & Intent Restructuring
Low organic visibility and limited qualified traffic due to crawl errors and misaligned search intent across core service pages.
Full technical audit & remediation, content restructuring targeting high-intent commercial keywords, internal link architecture, and search intent alignment.
Indexed pages jumped from page 4 to Top 3 positions for 18 core commercial terms, generating a steady baseline of 42+ inbound organic quote requests monthly.
High-Intent Lead Gen Campaigns
Campaigns were generating high click volume but low-quality lead enquiries with budget drain on broad terms.
Google Search Ads restructuring, negative keyword lists, audience targeting, direct-response ad copy, and GA4 conversion tracking.
Cost Per Lead (CPL) reduced by 38% while lead qualification rate improved from 15% to 48% within 60 days.
Landing Page & Funnel Redesign
Website traffic wasn't translating into enough enquiries due to high bounce rates and unclear call-to-action paths.
Website layout restructuring, UX friction removal, dedicated conversion-focused landing pages, and multi-step form optimization.
Landing page conversion rate increased from 1.8% to 4.2%, doubling total contact form submissions without increasing traffic spend.
I Teach What I Practise.
Alongside my professional work, I’m associated with W3 Web School in Kolkata as a Digital Marketing Trainer, where I mentor students and aspiring marketers across practical digital marketing disciplines.
Teaching keeps me close to the fundamentals, while working on real-world marketing challenges keeps that knowledge practical. This combination helps me approach digital marketing from both a strategic and hands-on perspective.
Ideas, Insights & Things I’m Learning
Digital marketing never stays still. I use this space to share practical ideas, experiments, lessons and observations from working across SEO, paid advertising, websites and digital strategy.
How Generative AI Is Realistically Changing Search Intent & Content Strategy
An honest breakdown of how AI tools are reshaping keyword research, searcher behaviour, and what marketers must adapt to stay relevant in organic search.
Read ArticleWhy Most Google Ads Campaigns Waste 30% Budget on Wrong Match Types
Practical audit steps to stop negative keyword leaks, refine audience targeting, and structure Search Ads for high conversion intent.
Read ArticleFixing the Leak: Converting High Website Traffic Into Qualified Leads
Simple UX adjustments, direct call-to-action hierarchies, and landing page frameworks that double conversion rates without extra ad spend.
Read ArticleHave a Digital Growth Challenge? Let’s Talk.
Whether you need to improve your organic visibility, generate better leads, build a stronger website or create a more effective digital marketing system, I can help you identify the right direction and execute what matters.
Tell me about your business, your current challenge and what you're trying to achieve.